2013 Holiday Website Redesign
Victoria’s Secret wanted a redesign of their website to engage customers and increase sales for the holiday season in an aesthetically appealing package.
The aim was to break the standard grid with a more open and editorial layout. The redesign created a more seamless experience between the print catalog and online shopping experience.
Specific focus was taken to ensure the user would get the most seamless experience from one device to the next—desktop, tablet, and mobile.
A sidebar with curated social channels (Instagram and Pinterest) and offers allowed a conversation between the brand and users to keep it engaging for returning visitors.