Branding • Experience Design • Strategy
Branding • Experience Design • Strategy

2013 Holiday Website Redesign

Victoria’s Secret wanted a redesign of their website to engage customers and increase sales for the holiday season in an aesthetically appealing package.



The aim was to break the standard grid with a more open and editorial layout. The redesign created a more seamless experience between the print catalog and online shopping experience.   cd-f-2

Specific focus was taken to ensure the user would get the most seamless experience from one device to the next—desktop, tablet, and mobile.


A sidebar with curated social channels (Instagram and Pinterest) and offers allowed a conversation between the brand and users to keep it engaging for returning visitors.